Most relationships and engagements among people have been developed because of communication. The biggest role of communication is passing information from one person to another so as to make them aware of something, educate or even warn them of something. The modes through which information can be passed are by the use of graphical signs, wads or writings. The mode of communication that uses imaginary, designs and signs is what is referred to as signage. These signs are usually aimed at passing information, making an identification, giving warnings and directions to a particular place. One cannot underestimate the function that signage plays and is as important as the other media of communication. There are a number of functions or roles that signage is meant to play as discussed below.
The primary purpose of any communication channel is to convey a message, and that is what signage does. The alternative form of community care shown other than using writings or spoken words is to use symbols. Communication is complete when there is feedback, and that is only possible if the audience understands the signs used by the sender. The signage could either be given directly by a person or could be written or drawn on surfaces. Mostly, people do not solely use words but the follow up with signs. Signage often spices up communication.
Another use of signage is to direct individuals. People may not be fully aware of where they are supposed to go or which path to follow to get there. It can be quite tasking to always give directions and therefore symbols were put in place for this function. This has been majorly put into use by road users when they are looking for specific directions and places to go. People identify certain institutions with certain signs they have used over time. Some of these facilities that have distinct symbols include churches, hospitals, and schools.
Another essential function of signage is to provide signals. The most common places for this kind of function is the roads where road users are supposed to be warned about certain dangerous spots. To ensure the safety of people on the roads, there are many signs that have been put to identify particular hazards such as falling rocks, sharp bends, and areas that are slippery. The importance of this is guaranteeing the safety of individuals using the roads.
Besides the functions mentioned, signage is also used in advertising of products and services. The ways of doing this are through the creation of posters, billboards, and other forms.